TY  - JOUR 
T1  - The prevalence of emotional and rational tone in social advertising appeals
JO  - RAUSP Management Journal
A1  - Casais, Beatriz
A1  - Pereira, Aline Costa
SN  - 2531-0488
UL  - 10.1108/RAUSP-08-2020-0187
VL  - 56 
Y1  - 2021
PB  - Brasil 
ER  -