TY  - JOUR 
T1  - AN INVENTORY OF THE CHARACTERISTICS OF THE MARKETING SCALES CREATED AND TESTED IN BRAZIL
JO  - RAM. Revista de Administração Mackenzie
A1  - VIEIRA, VALTER AFONSO
A1  - SLONGO, LUIZ ANTONIO
SN  - 1678-6971
UL  - 10.1590/1678-69712007/administracao.v8n4p11-34
VL  - 8 
Y1  - 2007
PB  - Brazil 
ER  -