@article{scussel_demo_2019,  title={The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands},  volume={16},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2019.16.2.5},  DOI={10.15728/bbr.2019.16.2.5},  number={2},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Scussel, Fernanda and Demo, Gisela},  year={2019},  month={Mar},  pages={174–190} }