TY - JOUR T1 - Groups of Gamers: Market Segmentation of Brazilian Electronic Gamers JO - BBR. Brazilian Business Review A1 - Souza, Lucas A1 - Freitas, Ana Augusta A1 - Heineck, Luiz Fernando A1 - Wattes, Jorge Luiz SN - 1808-2386 UL - 10.15728/bbr.2021.18.2.4 VL - 18 Y1 - 2021 PB - Brasil ER -