@article{souza_freitas_heineck_wattes_2021,  title={Groups of Gamers: Market Segmentation of Brazilian Electronic Gamers},  volume={18},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2021.18.2.4},  DOI={10.15728/bbr.2021.18.2.4},  number={2},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Souza, Lucas and Freitas, Ana Augusta and Heineck, Luiz Fernando and Wattes, Jorge Luiz},  year={2021},  month={Mar},  pages={177–195} }