@article{fortes_milan_eberle_toni_2019,  title={BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND},  volume={20},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMR190015},  DOI={10.1590/1678-6971/eRAMR190015},  number={5},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={FORTES, VALTER M. M. and MILAN, GABRIEL S. and EBERLE, LUCIENE and TONI, DEONIR DE},  year={2019},  pages={eRAMR190015} }