TY - JOUR T1 - The brand identity of Gramado, Brazil, that generates the image of a "tourism destination model" and the brand relationships with internal stakeholders JO - Revista Brasileira de Pesquisa em Turismo A1 - Azambuja, Vanessa Acosta de A1 - Mecca, Marlei Salete SN - 1982-6125 UL - 10.7784/rbtur.v11i1.1142 VL - 11 Y1 - 2017 PB - Brasil ER -