@article{azambuja_mecca_2017,  title={The brand identity of Gramado, Brazil, that generates the image of a "tourism destination model" and the brand relationships with internal stakeholders},  volume={11},  ISSN={1982-6125},  url={https://doi.org/10.7784/rbtur.v11i1.1142},  DOI={10.7784/rbtur.v11i1.1142},  number={1},  journal={Revista Brasileira de Pesquisa em Turismo},  publisher={Associação Nacional de Pesquisa e Pós-Graduação em Turismo},  author={Azambuja, Vanessa Acosta de and Mecca, Marlei Salete},  year={2017},  month={Jan},  pages={01–18} }