TY  - JOUR 
T1  - Loyalty in the supermarket
JO  - BAR - Brazilian Administration Review
A1  - Vieira, Valter A.
A1  - Damacena, Cláudio
SN  - 1807-7692
UL  - 10.1590/S1807-76922007000300005
VL  - 4 
Y1  - 2007
PB  - Brasil 
ER  -