@article{vieira_damacena_2007,  title={Loyalty in the supermarket},  volume={4},  ISSN={1807-7692},  url={https://doi.org/10.1590/S1807-76922007000300005},  DOI={10.1590/S1807-76922007000300005},  number={3},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Vieira, Valter A. and Damacena, Cláudio},  year={2007},  month={Sep},  pages={47–62} }