@article{andreoli_minciotti_batista_2025,  title={Attention and Skepticism: Influence on Ad Evaluation with Greenwashing},  volume={22},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2023.1539.en},  DOI={10.15728/bbr.2023.1539.en},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Andreoli, Tais Pasquotto and Minciotti, Silvio Augusto and Batista, Leandro Leonardo},  year={2025},  pages={e20231539} }