@article{kotabe_nunes_steinbruch_2021,  title={Bia Brazil: Activewear Made in Brazil to the World},  volume={25},  ISSN={1415-6555},  url={https://doi.org/10.1590/1982-7849rac2021190357.en},  DOI={10.1590/1982-7849rac2021190357.en},  number={2},  journal={Revista de Administração Contemporânea},  publisher={Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Kotabe, Masaaki and Nunes, Moema Pereira and Steinbruch, Fernanda Kalil},  year={2021},  pages={e190357} }