TY  - JOUR 
T1  - Brand personality dimensions in the Brazilian context
JO  - BAR - Brazilian Administration Review
A1  - Muniz, Karlan Muller
A1  - Marchetti, Renato Zancan
SN  - 1807-7692
UL  - 10.1590/S1807-76922012000200004
VL  - 9 
Y1  - 2012
PB  - Brasil 
ER  -