@article{muniz_marchetti_2012,  title={Brand personality dimensions in the Brazilian context},  volume={9},  ISSN={1807-7692},  url={https://doi.org/10.1590/S1807-76922012000200004},  DOI={10.1590/S1807-76922012000200004},  number={2},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Muniz, Karlan Muller and Marchetti, Renato Zancan},  year={2012},  month={Apr},  pages={168–188} }