@article{carvalho_vasconcelos_belli_gaio_fonseca_2022,  title={Marketing Investments and Company Value in Developing Countries},  volume={19},  ISSN={1807-7692},  url={https://doi.org/10.1590/1807-7692bar2022200077},  DOI={10.1590/1807-7692bar2022200077},  number={2},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Carvalho, Lucas Silvestre de and Vasconcelos, Diogo de Siqueira Camargo and Belli, Márcio Marcelo and Gaio, Luiz Eduardo and Fonseca, Gleison Lopes},  year={2022},  pages={e200077} }