@article{santos_perin_simões_sampaio_2020,  title={Customer orientation and financial performance relationship: the mediating role of innovative capability},  volume={27},  ISSN={0104-530X},  url={https://doi.org/10.1590/0104-530X4706-20},  DOI={10.1590/0104-530X4706-20},  number={4},  journal={Gestão & Produção},  publisher={Universidade Federal de São Carlos},  author={Santos, Mirela Jeffman dos and Perin, Marcelo Gattermann and Simões, Cláudia and Sampaio, Cláudio Hoffmann},  year={2020},  pages={e4706} }