TY  - JOUR 
T1  - The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic
JO  - BBR. Brazilian Business Review
A1  - Ribeiro, Áurea Helena Puga
A1  - Monteiro, Plínio Rafael Reis
A1  - Luttembarck, Laura
SN  - 1808-2386
UL  - 10.15728/bbr.2019.16.1.3
VL  - 16 
Y1  - 2019
PB  - Brazil 
ER  -