@article{ribeiro_monteiro_luttembarck_2019,  title={The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic},  volume={16},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2019.16.1.3},  DOI={10.15728/bbr.2019.16.1.3},  number={1},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Ribeiro, Áurea Helena Puga and Monteiro, Plínio Rafael Reis and Luttembarck, Laura},  year={2019},  month={Jan},  pages={32–45} }