TY - JOUR T1 - Toward a subjective measurement model for firm performance JO - BAR - Brazilian Administration Review A1 - Santos, Juliana Bonomi A1 - Brito, Luiz Artur Ledur SN - 1807-7692 UL - 10.1590/S1807-76922012000500007 VL - 9 Y1 - 2012 PB - Brasil ER -