@article{santos_brito_2012,  title={Toward a subjective measurement model for firm performance},  volume={9},  ISSN={1807-7692},  url={https://doi.org/10.1590/S1807-76922012000500007},  DOI={10.1590/S1807-76922012000500007},  number={spe},  journal={BAR - Brazilian Administration Review},  publisher={ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração},  author={Santos, Juliana Bonomi and Brito, Luiz Artur Ledur},  year={2012},  month={May},  pages={95–117} }